ALL PROJECTS

BITTER BALANCE

CGI FILM • BRANDING

BB

(BRIEF)

A COMPREHENSIVE NARRATIVE PROJECT CREATED TO SHOWCASE OUR ADVERTISING AND BRANDING CAPABILITIES. THIS AMBITIOUS UNDERTAKING FEATURES 20+ DIFFERENT DRINK BRANDS, EACH WITH INDIVIDUALLY CRAFTED CUSTOM BRANDING AND UNIQUE STYLING APPROACHES.

Bitter Balance Hero Image

Bitter Balance represents our commitment to storytelling through brand creation. Every aspect of this project was meticulously storyboarded to create a cohesive narrative that demonstrates our ability to develop distinct brand identities across multiple product categories within the beverage industry.

"The failure to moderate is a guarantee to burn out" We wanted to capture the essence of overconsumption through the day of a caffeine over-consumer. We created a "Caffeine-Centric-World" and elevated the idea by creating branding and assets for every brand seen on screen in the 3D world and story.

Features
BRAND DEVELOPMENT
Team
CREATIVE TEAM
Content
NARRATIVE FILM
Experience
BRAND SHOWCASE

The Film

Bitter Balance Brand Concept 1
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Story Beats

Bitter Balance Additional Concept 1
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The Brand Collection

Bitter Balance Final Collection 1
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Animatic

Bitter Balance Animatic Frame 1
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