MYDRAFT
BRANDING • 2D • 3D • UI/UX
(BRIEF)
AN END-TO-END PROJECT THAT BROUGHT MYDRAFT, AN OFFLINE-FIRST DESKTOP WRITING APPLICATION, TO LIFE. WE OWNED EVERY LAYER OF THE LAUNCH: A COMPREHENSIVE BRAND IDENTITY, 3D AND 2D COMMERCIAL PRODUCTION, FULL-STACK WEBSITE DEVELOPMENT, AND THE DESIGN AND ENGINEERING OF THE NATIVE DESKTOP APPLICATION ITSELF.
MyDraft represents the breadth of our integrated practice. Starting from a blank canvas, we developed the complete brand identity - logo system, custom typography, color palette, and a full design system documented through detailed style guides that govern every brand expression and customer touchpoint.
Our production team delivered cinematic 3D launch films that bring the product's promise of focused, distraction-free writing to life, alongside motion graphics commercials that articulate the application's value to writers, journalists, and authors who work primarily offline.